Pure Fishing
Pure Fishing gathers a series of brand campaigns produced with tackle manufacturers including Berkley, Fenwick, and Penn, shot on location across lakes, rivers, and coastlines in the United States. Each shoot pairs product in real use with the character of its setting, from Midwest lake country to the Carolina coast.
Berkley Ripfish — Mille Lacs, MN
A Berkley Ripfish campaign shot on Mille Lacs Lake in Minnesota, built around the walleye fishery the lure was designed for.
A Fenwick Rods shoot along the marshes and flats around Charleston, South Carolina, built around inshore rod performance for their new HMG saltwater rod lineup.
Fenwick Rods — Charleston, SC
Fenwick Rods — Tampa, FL
A Fenwick Rods campaign staged around Tampa, Florida, with Fenwick prostaff. This shoot focused on inshore and nearshore saltwater fishing for the new Fenwick Eagle Rod, with some additional Berkley imagery pickups as well.
Penn, Berkley & Fenwick — Charleston, SC
A joint shoot for Penn, Berkley, and Fenwick in Charleston, South Carolina, during the Holy City Tarpon Tournament, spanning reels, line, and rods across a single day on the water.
Berkley Unlock — Beaver Dam, WI
A Berkley Unlock campaign produced in Beaver Dam, Wisconsin, documenting the product in the freshwater lake systems of the upper Midwest.
Fenwick Rods & Justin Atkins — Muscle Shoals, AL
A Fenwick Rods campaign with Toyota Series pro angler Justin Atkins on the Tennessee River near Muscle Shoals, Alabama. The main focus for this shoot was the new Eagle and Elite bass rod lineup, along with some additional Berkley pickups.
